Design That Says Something
Brand Identity Designer
Design Isn't Decoration
Welcome to Watts in Design. I am Dani and I've spent 10 years in events and marketing before I became a designer. I don't just understand fonts and colour palettes; I understand business, customers, and strategy.
Most designers sell logos. I sell clarity, meaning, and strategy wrapped in design work that actually holds up. A logo isn't a brand. A nice colour palette isn't a strategy. What I build are visual identities that carry weight, systems rooted in what your business actually is, not what's trending.
If you're ready for a brand that means something, let's talk.
Branding | Logos | Social Media
Projects
Before I designed brands, I ran them, ten years in events and marketing taught me what actually moves people, and it's rarely just the logo.
Every project here started as a real business problem, a real audience, a real reason to exist. My job was more than decorating that story. It was to give it a system that communicates, holds up under pressure,
and means something the moment someone sees it.
Not every project here came from a client. Some are briefs from other design pages because good instincts need practice, not just paid work.
Florae
A seasonal fragrance house, built on a simple constraint: every decision had to trace back to a season and mean something by it
MTH Excavations
A regional earthmoving and excavation business that needed a mark tough enough to sit on steel and mud
Bella Cosmetics
A clean beauty brand created for modern consumers seeking products that feel trustworthy, uplifting and naturally derived.
Connect with me on my socials to see more
