Say hello to Florae a clean, seasonal fragrance house rooted in botanical purity and wellness. The brief was to create a brand that connected to a design-conscious audience seeking authenticity, ritual, and calm rather than excess or trend.
The visual identity is built around a season-coded system, where each fragrance corresponds to Winter, Spring, Summer, or Autumn. The seasons and corresponding fragrance ingredients inspired every design decision inclusive of the colour palettes, label layouts and packaging architecture.
Visually, the brand balances editorial refinement with natural warmth. A restrained sans-serif wordmark with floral flair anchors the identity, while muted, botanical colourways and botanical patterning references the clean, natural focus of the brand. Uncoated stocks, soft contrasts, and minimal hierarchy reinforce the brand’s wellness positioning.
Packaging was intentionally understated yet collectible, designed to feel like a personal ritual rather than a statement object. Consistency across seasons ensures brand cohesion, while subtle variations in colour and detail allow each fragrance to express its unique character.
The result is a visual identity that ultimately positioned as a sensory extension of wellbeing.
Nature, distilled with intention.