Design that says something, not just something that looks nice.
Most designers sell logos. I sell clarity, meaning, and strategy; because ten years running events and marketing before I became a designer taught me what actually moves people, and it's rarely the visuals alone.
Every identity I build starts the same way: understand the business first, design second. Not what's trending, what's true. That's the difference between a brand that looks good in a pitch deck and one that still means something a year in.
If you want a designer who treats your brand as a business decision, not just a visual one — let's talk.
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I'm Dani — a brand designer working from the New England region of NSW. Before this, I spent ten years in hotels, in events and marketing, learning how businesses actually earn attention and trust.
When COVID sent my family back to our hometown, I turned that experience into a new skill, a Diploma of Graphic Design from Billy Blue; and Watts in Design was born in 2022.
That events and marketing background isn't a footnote. It's why I design the way I do: every identity has to hold up under real business pressure, not just look good on a screen.
Outside of client work, I'm usually with my husband and our three boys, a book, or a coffee — occasionally all three at once.