Say hello to Oasis, a contemporary online plant store designed to feel calm, elevated, and nature-led. The identity balances approachability with refinement, positioning the brand as both trustworthy and aspirational within the home and lifestyle space.
The wordmark was crafted using a sophisticated serif to evoke longevity and credibility, while the custom leaf icon embedded within the “O” acts as a distinctive brand mark that nods to growth, care, and organic living. A restrained, earthy colour palette of deep greens and soft botanicals reinforces the connection to nature and sustainability.
A bespoke botanical pattern was designed as a flexible brand asset, extending the identity across touchpoints such as packaging, tissue paper, and digital applications. The visual system was applied to web mockups and brand collateral to ensure consistency, scalability, and strong recognition across the customer experience.
The result is a cohesive, modern brand that feels fresh, calming, and premium while
remaining accessible to everyday plant lovers.