Say hello to Bella Cosmetics, a clean beauty brand created for modern consumers seeking products that feel trustworthy, uplifting and naturally derived. The visual identity balances warmth and approachability with a contemporary, professional finish to build immediate credibility in a competitive cosmetics market.
The final logo combines a handwritten-style wordmark with a delicate floral icon, expressing femininity, care and natural beauty without feeling overly ornamental. The custom script conveys authenticity and personality, while the clean sans-serif “cosmetics” descriptor grounds the brand with clarity and legibility.
A soft peach packaging palette was chosen to evoke warmth, skin tones and positivity, supported by deep navy typography to ensure strong contrast and shelf presence. The packaging design focuses on being both functional and emotionally appealing. Clear hierarchy, accessible ingredient information and thoughtful iconography reinforce transparency and trust, while subtle illustrative details elevate the unboxing experience.
The result is a cohesive brand system that feels gentle yet confident, designed to connect emotionally with customers and position Bella as a credible, clean, feel-good beauty brand.