Say hello to Harper Arlington, a boutique wedding planning studio positioned around
refined taste, calm expertise, and deeply personal experiences. The brief called for a visual identity that felt elevated and timeless while still warm and approachable for modern couples.
The final identity centres on a bespoke HA monogram, crafted with elegant serif letterforms and a subtle diagonal cut to introduce distinction and memorability. A restrained typography system reinforces the brand’s premium tone, while generous spacing and considered hierarchy create a sense of quiet confidence. The colour palette balances a soft blush with deep charcoal, evoking romance without leaning overly feminine and ensuring versatility across print and digital applications.
Printed collateral, including the business card suite, was designed to feel tactile and luxurious, with textured stock and minimal layouts that allow the identity to breathe.
The result is a cohesive, sophisticated visual identity that communicates trust, elegance, and timeless appeal, perfectly aligned with Harper Arlington’s positioning in the wedding industry.